Services for Businesses

Creation of Business Plans

Business plans help with the long-term planning of the goals of your business model and the creation of measures to reach these goals. I analyse the status quo with you, develop ideas for your future business and follow the data driven path to doing the right thing with you. 

Creating Briefings for (Market) Research Institutions 

Are you creating and satisfying demand in the market with your products or services? Market research can answer this question. I consult regarding methodologies, the selection of target groups, and the creation of questionnaires, to find out what the best approach is for your company.

Developing Scenarios Regarding Advertising Effectiveness Measurements 

You will be interested in if and how communication measures work. I accompany you from the development of pre-tests up to the analysis of the achieved effectiveness of your measures. 

Evaluating the Usage of MarTech-Tools

There is a multitude of MarTech tools. I help you in finding out which solution fits your business best and delivers the greatest added value. 

Developing Campaign Plans 

You want to address different target groups with your advertising measurements with different messages at different points in time? I support you in the creation of integrated campaign plans that combine this variety and help you keep an eye on all measures. 

Creating White Papers

Your products need more explanation than a chocolate bar? The creation of white papers can facilitate access even to more complex subjects.  

Creating CRM Measures 

You already have a customer base and recognize the potential of target group specific communication? I consult on effective segmentation methods and selection criteria that you identify and put into action when addressing your customers. 

Developing Data Infrastructure and Reports

Your data base could be developed further? I help you with the optimization of your data infrastructure to transfer information from source systems to analysis contexts that are suitable for the analysis of sales or marketing relevant questions. 

Developing Measuring Instruments 

Not everything that can be measured is suitable for corporate management. Together we will ensure the quality of your key performance indicators and thereby the relevance of the measured values for your decisions. 

Structuring Your Projects 

You need advice on how to structure your plans and ideas? I organise and moderate workshops, connect stakeholders, support in the idea creation process, and synthesise the results for you in a structured manner.