Services for Agencies

 
Data Driven Marketing in Pitch-Processes 

You want to convince your customer with an offer that makes a difference? An evidence-based approach can prove that a campaign works – even before it is put into action. I support you by integrating data-driven insights into your offers. 

Defining the Target Group

Who do you want to reach how and with what goal? Target group analyses help discovering relevant insights about potential customers. Thus, they increase relevance of communication. I am applying my expertise for your undertakings.  

 
Competitor Analyses

Taking a broader view will increase the quality of your offer. How is the brand perceived within the market? What is the competition doing? How do clients position themselves and where are potentials? These questions can be examined and thoroughly answered with a data-driven perspective.

Advertising Effectiveness

I am consulting you on how creations can be optimized regarding their effectiveness already during the campaign, and how you can make this part of your offer.  

Marketing Mix

Communication measures do not work in an isolated way. I support you in creating data-based concepts for your communication strategy over several channels, to take advantage of their interactions in the best possible way.

Integrating Data Potentials

Often there is a big potential to use already existing data or analysis structures of the customer for planning and accompanying campaigns. I analyse the existing context for you, in order to avoid redundancies and use synergies. 

Structuring your Projects

You need advice on how to structure your plans and ideas? I organise and moderate workshops, connect stakeholders, support in the idea creation process, and synthesise the results for you in a structured manner.